The Main Street Four Point Approach®
As a unique preservation-based economic development tool, the Main Street Four Point Approach® is the foundation for local initiatives to revitalize their districts by leveraging local assets—from cultural or architectural heritage to local enterprises and community pride.
The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.
The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.
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Promotion....positions Historic Main as the center of the community creating a positive image, highlighting cultural traditions, celebrating and preserving historic architecture, encouraging local businesses to market cooperatively, and hosting special events aimed at changing perceptions of the district and communicating to residents, investors, businesses, and property-owners that this place is special
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Design |
Main Streets enhance their appeal to residents and visitors alike with attention to public space through the creation of pedestrian friendly streets, inclusion of public art in unexpected areas, visual merchandising, adaptive reuse of historic buildings, more efficiently-designed buildings, transit oriented development and more.
Economic Vitality |
Economic Vitality is rooted in a commitment to making the most of a community’s unique sense of place and existing historic assets, harnessing local economic opportunity and creating a supportive business environment for small business owners and locals. With the trend of living in downtowns, supporting downtown housing is also a key element of building Economic Vitality.
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