The Main Street Four Point Approach®
As a unique preservation-based economic development tool, the Main Street Four Point Approach® is the foundation for local initiatives to revitalize their districts by leveraging local assets—from cultural or architectural heritage to local enterprises and community pride.
The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.
The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.
Promotion....positions Historic Main as the center of the community creating a positive image, highlighting cultural traditions, celebrating and preserving historic architecture, encouraging local businesses to market cooperatively, and hosting special events aimed at changing perceptions of the district and communicating to residents, investors, businesses, and property-owners that this place is special
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Design |

Main Streets enhance their appeal to residents and visitors alike with attention to public space through the creation of pedestrian friendly streets, inclusion of public art in unexpected areas, visual merchandising, adaptive reuse of historic buildings, more efficiently-designed buildings, transit oriented development and more.
Economic Vitality |